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Compared to other luxury fashion houses,

 Dolce & Gabbana is considerably and newcomer to the industry. The brand was established in 1985 and has consistently sustained its position in the fashion market without losing steam at any point in its growth. The history of Dolce and Gabbana begins with Domenico Dolce and Stefano Gabbana meeting when they worked as assistant designers in the same company. The duo began to collaborate on ideas and create new designs. Shortly after their encounter and realizing they had common ideas, they launched Dolce & Gabbana with their first runaway show held in Milan, Italy in 1985. The brand’s first collection was labelled Real Women, which accurately reflected their body of work. 

1990s was a period of immense growth for Dolce &Gabbana. The brand began to export products to the United States, opening the first showroom in North American in 1990. The duo’s ideas were inspired by Italian cinema images from 1940s, and the muse has stayed with them throughout the history of the brand. They launched their first perfume in 1992 and in the same year, introduced Men’s collection. In the 2000s, partnership with Madonna fueled its popularity the more, with the brand garnering several awards and accolades during this period. The product line has since expanded to include leather goods, cosmetics, and accessories. The most recent history entails addition of an aesthetic line of small appliances.

Despite being visually simple, the Dolce & Gabbana logo holds a rich history with enduring significance. Sometimes abbreviated as D&G, the brand logo has remained unchanged since the brand was founded in 1985. This is not always an easy achievement in an ever dynamic world of brand awareness and marketing techniques. The Logo was purposely developed with the themes of timelessness and modernity in mind and it continues to hold these standards. The Logo font represents a slightly modified or manipulated version of Futura typeface. In essence, the Logo communicates a message of a brand that holds a deep desire for modernity and authenticity.

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